Out of them, 17.9% are male, while 13.1% are female users.31% of Instagram users are 18-24 years old.Out of the 25-34 age group, 16.4% are male and 14.8% are female users.31.2% of Instagram users are 25-34-year-olds.47.8% of all Instagram users are female while 52.2% are male.Posts that include a Geo-location receive nearly 80% more engagement than posts that don’t.The most popular video content is “How-to” tutorials.On average Instagram users engage most in the afternoon, particularly 1:00 PM and 5:00 PM.Questions are used in 45.7% of Instagram posts, but this doesn’t correlate to an increase of engagement.More people comment on video posts by brands than images.20 emojis are recommended in image posts for the best performance.24 emojis are recommended in carousels for the best performance.23 emojis in video posts increase the average engagement rate to 4.95%.The “perfect caption” has less than 10 words and 20 emojis.Carousels get more organic interactions than both video and images on Instagram.More than 1 million users watch live video each day.Every month, 130 million Insta users click on shopping posts.200 million users check out at least one business profile each day.Eighty-three percent of Instagram users discover new products and services on the platform.More than 50% of Instagram accounts use Explore to discover new content and new accounts to follow.The Like button is hit 4.2 billion times per day.42% of users check their account multiple times per day.62% of users log into their account at least once per day.Instagram is currently hiding likes for the following 7 countries : Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand.13.9% of posts on Instagram are carousels.14.2% of posts on Instagram are videos.71.9% of posts on Instagram are photos.More than 50 billion photos have been shared on the app.It has been used more than 1.7 billion times #Love is the most used hashtag on Instagram.Instagram is used by 25% of smartphone users.They browse for an average of 53 minutes per day versus Facebook’s 58 minutes per day. Instagram users spend almost as much time on the platform as Facebook users.Instagram is the 4th most-used social media platform in the world.
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The second most downloaded free app in the Apple store is Instagram.Instagram has more than 1 billion users using the app every month.The first photo ever posted to Instagram was of a dog near a taco stand, taken by Instagram co-founder Kevin Systrom.In joining the Instagram community, we look forward to sharing the latest in Beehive agency news, happenings around the Hive and experiences that inspire us to live our values and purpose every day.
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A Visual Storyboard for Your BrandĪccording to Charlie Wild, former ad exec turned Instagram influencer, “the Instagram community is full of creative people wanting to meet other creatives and you can feed off each other it’s essentially your shop window, or mood board of your tastes” – whether for personal use or as an extension of your brand story. This is big news for business, with Instagram audiences more likely to interact with the content you create. Instagram leads the way in audience engagement, especially in the B2B industry where the app has a sweet spot for meaningful brand interactions. Best Social Platform for Audience Engagement
But did you know it also is gaining popularity with the 30 to 49 demographic? The highly visual photo-sharing platform proves to be a favorite space for friend circles and influencers alike to browse, connect and share their experiences. It’s no surprise, Instagram is a favorite among young adults 18 to 29, and it ranks next to Snapchat as the social app of choice for teens. Here are a few things we learned when planning our page: The Social Network of Choice In fact, we’ve launched an official Beehive Instagram page for that very reason. While you may think “Insta” is only for artistically inclined teens, it may be just the social tool businesses need to grow their networks and attract top talent. Instagram is now the third most popular social app in the United States.
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